For over 60 years, Club Med has committed to firmly positioning the brand as leaders in the ski tourism industry by offering easy, relaxing and all-inclusive holidays in the world’s best ski domains. Since the first ski resort opening in 1956, Club Med has expanded its reach across Europe and Asia to now being the world’s largest ski resort operator with over 20 ski resorts, from the soaring peaks of Mont-Blanc in the French Alps, to the powder perfect slopes of Hokkaido Japan, but their plans don’t stop there.
Club Med has proudly announced its international development strategy with the ambition to open three to five resorts per year globally by 2020. This will include one ski resort opening per year and will also be coupled with regular upgrades of key existing resorts.
Locally, Club Med is aiming to grow the Australian and New Zealand markets by 50 per cent over the next three years. Madeleine Clow-Suares, General Manager, Club Med Australia and New Zealand says, “these are ambitious targets which come in response to the strong appetite of Australians for the relaxing, active, social and carefree holidays Club Med offers. We have a lot of exciting activity planned moving towards 2020 to help meet these goals.”
“Our ski resorts are located in the most sought-after ski domains in France, Italy, Switzerland, Japan and China currently. We’re continually wanting to surprise our guests with new destinations, starting with our recent openings of exceptional new resorts: Club Med Tomamu Hokkaido in Japan, and Club Med Grand Massif Samoëns Morillon, in the French Alps,” says Madeleine Clow-Suares.
Future ski resort projects include the opening of Les Arcs Panorama, France, in December 2018 – a modern retreat immersed in the forest, at the doorstep of high-altitude mountains, boasting stunning views throughout, kids clubs for all ages, a very comprehensive wellbeing offer and luxury 5-Trident spaces within. Club Med Sahoro, Japan, will be renovated by November 2018 including updates to the rooms, bar and reception areas as well as a renovation of the main restaurant.
Discussions are also progressing for new openings in Tignes, France, Valloire, La Rosière and San Sicario in the Franco-Italian domain Vialattea and Saint-Gervais, Montgenèvre, France. Furthermore, Club Med will settle its first resort in Canada, in Charlevoix’s Massif (Quebec) and continues discussion on projects in China and South Korea.
The development of these properties will continue to reinforce Club Med’s major role in the ski industry internationally of facilitating and developing important tourism within these areas for years to come.
“These additional development projects will offer more exciting opportunities for families, groups and couples when travelling to snow destinations with Club Med. Our outstanding ski concept and signature snow services gives guests more time to spend on the slopes, from getting you to the resort, to having your lift pass ready, your lessons booked and your kids well looked-after, we take the hassle out of organising a ski holiday,” says Madeleine Clow-Suares.
Club Med’s Easy Arrivals service ensures everything is ready for guests before they arrive, including equipment hire fitted and ready in your locker, registration of children to Kids Clubs and allow pre-booking of experiences for the whole family. Ski lift passes are also pre-arranged and included within Club Med’s all-inclusive package so there’s no delay getting to the mountain.
The ski-in, ski-out design of most resorts gives direct access to the slopes for added convenience, maximising time spent skiing. Once on the slopes, there are over 19 levels of ski/snowboard lessons that are available with English speaking instructors also included within Club Med’s ski packages, perfect for first-timers, families or expert skiers alike. Amazing après ski activities and unique cultural experiences are also made available by Club Med, some as part of the premium all-inclusive offering, others arranged upon request, allowing guests to immerse themselves within the destination they visit.
“We start with a true all-inclusive concept making for a hassle-free holiday, polished with exceptional services for skiers and for little ones by our warm GOs, local, active, relaxing or gastronomic experiences and a generous mix of fun. We even include peace of mind with our travel insurance. All you have to think about is relaxing, enjoying and creating new memories with family and friends. We want to make your dream holiday a reality which is why we offer something for everyone at our ski resorts,” says Clow-Suares.
Since the company’s take over by Chinese conglomerate, Fosun, in 2015, Club Med has seen record growth and profitability, more specifically 6.6 per cent increase year on year in customers. This is a result of the successful strategy implemented with Fosun’s support — going local and focusing on digital.
Club Med continues to reinforce its unique position as a world leader in premium all-inclusive snow holidays with the recent opening of its two newest snow resorts in December 2017 - Club Med Tomamu Hokkaido, Japan and Club Med Grand Massif Samoëns Morillon, France. These premium resorts offer modern design and authentic cultural ties for Australian skiers looking for the ultimate winter destinations with amazing experiences, made easy.
Club Med Tomamu Hokkaido offers an upscale ski experience on powder snow, bringing to life modern Japanese culture. Designed by Jean-Philippe Nuel, the chic, modern aesthetic is reflective of the resorts picturesque surrounds, bringing the beauty of Japanese nature into the resort.
Located in Hokkaido, Japan’s most Northerly Island, the area is famous for its untouched nature and preserved wildlife with four distinctive seasons. The island is home to beautiful national parks, lakes, and hot springs. In the winter, due to its unique location, Hokkaido provides plenty of perfect powder snow, the ideal ski conditions for those of all ability.
At the resort, sumptuous breakfast, lunch and dinner is served in the main restaurant, the Itara, featuring Japanese and international cuisine included within Club Med’s all-inclusive package. From the resort, guests can explore the local ice village or Mina Mina beach, the largest indoor wave pool in Japan, in addition to a wide selection of snow activities. With 29 ski slopes to explore, a variety of après ski activities and children’s facilities available (kids clubs from 2 to 17 years old), Club Med Tomamu is the perfect destination for a family ski holiday.